SEO

SEO stands for Search Engine Optimization and includes a series of strategic improvements to ensure your website ranks higher in search engines like Google. SEO increases your brand's online visibility, provides organic traffic, and helps you reach the right target audience. The higher you rank in search engine results, the more visitor traffic your site receives, which leads to increased potential customers and sales.

The results of SEO efforts usually become noticeable within 3 to 6 months. However, this duration may vary depending on the competitive level of your industry, the current status of your website, and your investment in SEO. Search engines regularly update their algorithms, so continuous SEO work is essential for achieving lasting success. Initial rankings and organic traffic increases can be observed in the first few months, but obtaining complete results is a long-term process.

The cost of SEO services is determined based on the current status of your website, your goals, the level of competition in your industry, and the scope of work to be done. Services such as keyword research, content optimization, technical SEO, and backlink building each require different pricing. At Edwin Tech, we offer flexible pricing packages tailored to your SEO needs.

Technical SEO consists of structural improvements made to ensure that your website is better crawled and indexed by search engines. This process includes increasing page speed, mobile compatibility, implementing security protocols (HTTPS), creating sitemaps, optimizing URL structures, and improving server response time. Technical SEO strengthens the foundations of a website and helps search engines crawl the site more easily.

A backlink is a link from other websites to yours. Backlinks from high-quality and reliable sites increase the authority of your website and make you perceived as more trustworthy by search engines. Backlinks are an essential part of SEO strategy because search engines like Google consider the number and quality of backlinks when evaluating your site's credibility and popularity. At Edwin Tech, we create relevant and quality backlinks tailored to your industry.

SEO-friendly content consists of informative and engaging content optimized for both users and search engines. Content that includes the right keywords, is structured with headings and subheadings, and provides meaningful information is very valuable from an SEO perspective. Additionally, factors like content length, readability, the use of multimedia elements, and proper meta tags also affect SEO performance. SEO-friendly content helps you rank higher in organic search results.

SEO aims to rank higher in organic search results, while Google Ads provides visibility in paid search results. SEO is a long-term strategy that increases organic traffic, while Google Ads provides immediate visibility but requires continuous budgeting. With SEO, you can achieve permanent and sustainable results, while Google Ads allows for quick returns. Ideally, using both strategies together will yield the best results.